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Benetton Appoints Jean-Charles de Castelbajac as New Inventive Director

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The journey of the United Colours of Benetton is one thing to marvel over. Beginning with humble beginnings bought door-to-door to turning into a trend empire and one of many trade’s longest-running, influential manufacturers. Sadly, the corporate has been underperforming in recent times, shedding 180 million euros in 2017 alone. In a bid to show issues round, Benetton has simply appointed Jean-Charles de Castelbajac as the brand new inventive director of the corporate’s males’s and ladies’s divisions.

Identified for his use of vibrant colours and mixture of pop and punk aesthetic, de Castelbajac made his debut into the world of trend in 1968 when he created a label in collaboration together with his mom.

Picture: Imaxtree

Benetton and de Castelbajac have an identical affinity for frolicsome use of coloration. “United Colours of Benetton and I’ve at all times had the identical imaginative and prescient of trend, characterised by a ardour for knitting, and a love for vibrant colors and pop,” de Castelbajac mentioned. “Collectively, United Colours of Benetton and I’ll search to create the wardrobe of tomorrow, bringing magnificence and magnificence to on a regular basis life, at reasonably priced costs for everybody. ”

De Castelbajac’s first assortment for Benetton might be out by 2019. Right here’s hoping he’s the pop of coloration the corporate has been needing.

Picture: Imaxtree

[ by way of Vogue United ]

[ Subsequent: Benetton Takes a Stand Towards Violence In direction of Girls in New Advert Marketing campaign ]