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Anna Ewers Stars in Max Mara’s ‘Lovely’ Fall 2020 Marketing campaign


Now we have loved Steven Meisel’s Max Mara campaigns since 2016. That’s as a result of the legendary lensman gives beautiful imagery for the Italian trend label’s adverts by capturing everybody from Gigi Hadid to Fei Fei Solar to Grace Elizabeth. Sadly, final season’s marketing campaign fell fully flat. So we’re completely satisfied to see a stark change for Fall 2020. Brigitte Niedermair replaces Meisel as marketing campaign photographer ushering in Anna Ewers because the model’s contemporary face. The agency discussion board favourite (styled by Carine Roitfeld) poses within the studio for the collection of completely lovely and charming portraits.


Members of our boards instantly started raving concerning the final result. “I really like this! I imply I do love Anna, however even with out being bias, I just like the classic nature of the images. It’s traditional and exquisite,” authorized bluestar.

“It’s very mushy and traditional certainly, I like it. Nearly like a portray,” dodencebt identified.

“That is turning out to be a fantastic marketing campaign and oh so quintessentially Max Mara. As a lot as I am keen on Steven Meisel, final season’s marketing campaign was a complete snoozefest and Brigitte Niedermair has undoubtedly executed wonders right here for all its simplicity,” praised vogue28.

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GERGIN was undoubtedly a fan. “I really like this so much, love the heavy darkish seems to be contrasting towards Anna’s mushy, gentle options.”

YohjiAddict shared the identical sentiment: “Anna seems to be like her previous self, these days she seems to be actually bored in her footage, however not right here. The nice and cozy background is kind of pleasing towards the navy of the garments.”

“Please give us extra Anna Ewers,” pleaded dontbeadrag.

Zposen described the marketing campaign as “actually attractive” and we agree.

Max Mara F/W 2020.21 : Anna Ewers by Brigitte Niedermair


See extra from Max Mara’s Fall 2020 marketing campaign and be a part of the dialog right here.


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