At occasions, the promoting campaigns of nearly each main style model from throughout the globe may be fairly… formulaic. Depart it as much as Jonathan Anderson at Loewe, nonetheless, to continuously break the mould, leaving us in absolute awe and most actually wanting extra. The model’s Pre-Spring 2024 marketing campaign providing has us actually captivated, with Anderson faves Dakota Fanning, Fei Fei Solar, Greta Lee, Josh O’Connor, Mike Faist, Rachel Jones and Taeyong becoming a member of none aside from display screen legend Maggie Smith within the Spanish luxurious style home’s newest style spots.
At 88, the British actress makes for a much-welcomed and refreshing sight posing earlier than the lens of Juergen Teller whereas giving us all we want – and extra (a large YES for age illustration!). The British actress may be discovered all through the conceptual marketing campaign, rocking JW Anderson’s latest Loewe assortment, dressed by stylist by Benjamin Bruno and in one of many unforgettable marketing campaign pictures, the actress greatest identified for her function as Professor McGonagall within the Harry Potter films and as Violet Crawley in Downton Abbey poses in opposition to a brick wall sporting a large fuzzy coat and toting certainly one of Loewe’s signature Puzzle baggage.
For sure, members of our boards have been large followers of Loewe’s newest – due to Maggie. “Loving Maggie’s pictures. They give the impression of being enjoyable and stylish,” heralded thiago.
“To be sincere, when you could have Maggie Smith… it’s all you want. The opposite forged members and marketing campaign pictures fade into oblivion. Massively right here for Maggie Smith,” raved vogue28.
“Fantastic fantastic pictures of Maggie Smith,” Thefrenchy applauded.
Take a look at Loewe’s Pre-Spring 2024 promoting marketing campaign in all its glory and be a part of the spherical of applause, right here.