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Bella Hadid Takes Us Again to the 90s With Helmut Lang’s Pre-Fall 2020 Marketing campaign


This may simply be the 12 months of Bella Hadid. To this point in 2020, Bella has 4 Vogue cowl appearances beneath her belt and quite a few campaigns for main vogue homes (suppose Burberry, Missoni and Moschino). Now Thomas Cawson welcomes Bella again because the face of Helmut Lang for the model’s Pre-Fall 2020 assortment. Within the beautiful studio pictures, Bella morphs into her doppelgänger Carla Bruni (as soon as once more) for the 90s-inspired marketing campaign captured by photographer Ethan James Inexperienced.


The marketing campaign hit all the correct notes on our boards. “Ugh, these pictures are annoyingly beautiful,” admitted dodencebt.

“Very 90s Carla Bruni by Patrick Demarchelier,” mikel identified.

“I assume the pitch was Carla Bruni for Vogue Italia by Steven Meisel in 1993,” mentioned Lola701. “That being mentioned, it’s all very stunning even when it has nothing to do with Helmut Lang. Helmut Lang is now an American model so it’s troublesome to get the European edge with out having that tradition.”

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Marc10 was additionally an admirer: “The references are apparent, however that is fairly beautiful. A number of the strongest photographs I’ve seen of Bella, she appears to be like unbelievable.”

“I’m ALL for this, truthfully have zero complaints. A very beautiful marketing campaign — only a basic studio setting, easy styling and Bella transporting us again to the 90s by morphing into Carla Bruni. What extra may I presumably ask for?” requested vogue28.

“Stunning. I’m impressed how a lot Ethan James Inexperienced has developed as a photographer. It seems like yesterday when his modeling days had been simply beginning and a few years later he’s channeling Meisel like a professional,” praised an equally impressed Legolas.

Helmut Lang Pre-Fall 2020 : Bella Hadid by Ethan James Green


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