Chanel Fall 2019 Advert Marketing campaign
We’re nonetheless coming to phrases with the tragic lack of Karl Lagerfeld as the home of Chanel remains to be looking for its footing in his absence. Again in March, Virginie Viard introduced Lagerfeld’s final assortment for the enduring French vogue home and now the marketing campaign is lastly right here. Styled by Carine Roitfeld, fashions Kris Grikaite, Rebecca Leigh Longendyke, Vittoria Ceretti, Jing Wen and Mona Tougaard seem within the studio-shot adverts. The gathering is showcased fantastically because the ladies had been captured earlier than a clear white backdrop with the smooth artwork route paying tribute to Lagerfeld’s Chanel campaigns from the 90s.
The marketing campaign obtained combined critiques on our boards. “It seems so badly Photoshopped. Like they shot a lookbook and merged all the ladies collectively. And everybody’s hair doesn’t look good. I’m nonetheless ready for the remaining, however sort of upset,” voiced Ivanovaju after testing the primary marketing campaign picture (above).
“In the event that they had been shot collectively, it could have seemed extra fluid and pure. As an alternative they give the impression of being utterly disjointed. All of them have a special expression, it’s fairly awkward to see them put collectively. Virginie has completely no style or creativeness,” critiqued GivenchyHomme.
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“A disgrace often because I like the garments, however this seems like America’s Subsequent Prime Mannequin,” mentioned Nymphaea.
Additionally majorly underwhelmed was dodencebt: “Is that this what Chanel goes to be now? The in-house group taking pictures the campaigns in a Lagerfeld-esque fashion that appears even cheaper than the unique?”
“Significantly…Karl deserved higher. This can be a great assortment, an important assortment that closed an important period in vogue and to have a mediocre novice lookbook is a pity,” Lola701 identified.
Though not everybody felt let down by the end result. “After getting the Chanel: The Karl Lagerfeld Campaigns e book some time again and having seemed by it from cowl to cowl, I can not assist however love this for the way it resembles Karl’s earlier campaigns from the 90s by way of structure and styling — and I feel that’s very becoming for the primary with out Lagerfeld,” accredited vogue28.
“I truly love the simplicity of this marketing campaign,” echoed zacatecas570.
Discussion board member aracic felt the identical manner. “I undoubtedly agree, this turned out to be among the best Chanel campaigns in latest reminiscence. Though it might seem to be a lookbook attributable to its simplicity, I discover a sure magnificence in it. The frames add so much to it, too.”
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