Russell Wilson and Ciara simply casually launched their very own style home a couple of weeks after releasing their very own perfume, thus upping the ante for the definition of #couplegoals. The husband-and-wife duo teamed up with former Lululemon CEO Christine Day to create The Home of LR&C, which is geared toward “democratizing style” and doing good for the planet. Although it’s going to finally embrace extra labels, the corporate presently options two attire manufacturers: Human Nation, a brand new gender-neutral streetwear line focused at Gen Z; and Good Man Model, which Wilson based again in 2016. Each product bought by the style home is made with sustainability high of thoughts, from materials sourcing during client use (hi there, recyclable packaging!).
“This previous 12 months has been transformative, with lots of ache, and lots of perseverance,” Russell and Ciara mentioned in a press launch. “As African American enterprise leaders we perceive the significance of unity and are leaning into our perception that a greater world is feasible. We’re captivated with working with the subsequent technology of leaders, fighters and overcomers, to assist us create a purpose-led home that delivers massive scale constructive impression whereas additionally inspiring the great in others.”
Oh, and that constructive impression they talked about? The Home of LR&C donates three p.c of internet income from each buy to the Why Not You Basis, a nonprofit Ciara and Russell established to empower younger youngsters to beat obstacles and develop into leaders inside their communities. The style home’s web site is now reside, which implies it is time to get shoppin’! Browse a couple of standout gadgets from each Human Nation and Good Man Model under, must you want some vacation gift-giving inspiration with a philanthropic twist.