In late 2023, Sabato De Sarno kick-started his tenure as Gucci artistic director by overhauling the Italian trend home’s marketing campaign imagery.
The Italian designer referred to as upon David Sims to assist implement change, who captured Vittoria Ceretti for the studio-designed Fall 2024 season. Daria Werbowy was even even welcomed out of retirement for the Marina Chain jewellery marketing campaign. De Sarno additionally commissioned Sims to lens his first official womenswear marketing campaign for Spring 2024. It’s a repeat efficiency with the disclosing of the designer’s debut menswear assortment for Fall 2024. The marketing campaign unites newer faces from the male modeling wold, with some extra acquainted. Clement Chabernaud, Finn Collins, George Barnett, Joel Ortiz, Junyeong Baek, Martin Miller and Modou Wade comprise of the solid for the event, every making an look within the minimalist marketing campaign sequence. The idea echoes the womenswear providing, with De Sarno’s solid captured inside Sims’ photographic studio and posing towards a simplistic studio backdrop.
Learn beneath the reactions of theFashionSpot’s discussion board members:
“A pile of nothingness,” exclaimed a disinterested yslforever.
“So boring and bland, completely matching the talentless Sabato,” shared JoCaderone.
Sharing the identical stage of enthusiasm was vogue28. “So horrifically bland, lifeless, soulless ALL that. Onerous to consider it is a marketing campaign like a mega trend home like Gucci. I can’t even say De Sarno must ditch David Sims as a result of these Anthony Seklaoui campaigns had been additionally… boring,” he identified.
“Why does this complete marketing campaign feeling like a Hole or e-comm catalog within the 90s?” requested Imelaine.
“Clement and George are positively the spotlight of this marketing campaign, it ought to’ve simply been them. The garments may truthfully be Zara,” voiced mteb123.
“So comfortable for Clement and George. That’s it,” said pradn.
See extra of the Gucci Menswear Fall 2024 promoting marketing campaign and be a part of the dialog, right here.
