Type to search


Etro Fall 2019 Advert Marketing campaign Cass Chook

etro fall cassbird landscape

Etro isn’t a model our discussion board members covet and it’s been some time since an promoting marketing campaign from the Italian trend label manged to seize our consideration (it was again in 2015 to be precise). Though with the revealing of its Fall 2019 marketing campaign, Etro’s luck could also be altering as our members couldn’t cease speaking concerning the newest photos. In stark distinction from final season, Etro picked photographer Cass Chook to seize the marketing campaign on location in New York Metropolis. The adverts characteristic a complete host of fashions, together with Grace Elizabeth, Andreea Diaconu, Amber Valletta, Taylor Hill, Hiandra Martinez, Marisa Berenson and a handful of male fashions.


Members of our boards have been divided. “It’s like a collage of parts from different campaigns — Donna Karan’s metropolis backdrop, Ralph Lauren’s face, Chloe’s wild-at-heart romanticism with the horse, and a reminder of Louis Vuitton’s baggage,” identified tigerrouge.

[ Not a tFS discussion board member but? Click on right here to affix! ]

“Can somebody clarify to me why Cass Chook will get a lot work? I can not actually see something distinct, beautiful, polished or artistic from these photos,” declared dontbeadrag.

“So that you e book a bunch of gorgeous superstars and find yourself with this? I’d require a refund,” stated aracic.

Additionally unimpressed was GivenchyHomme: “I hate this. It seems like a seasonal advertorial for an American division retailer. I count on extra from an Italian model. Additionally, what did they do to poor Grace? That may be a woman that doesn’t want retouching!”

Etro F/W 2019.20 by Cass Bird


“Wow, it couldn’t look extra Ralph Lauren if it tried! I’ve all the time related Etro’s campaigns with a visible fluidity. Flowing paisley attire layered on a paisley set, women in movement in a road scene,” commented an underwhelmed Benn98.

“That is actually terrible!” proclaimed grimm.

Though not everybody disliked the marketing campaign. “By no means been one for Etro, however I like this. Cass Chook isn’t a favorite of mine, both, however she’s impressing me right here, love the New York setting and the styling. And whereas it’s so great to see Marisa Berenson, it’s Grace Elizabeth who fully steals the present for me right here,” admired vogue28.

“I prefer it. Lovely folks, lovely garments, lovely location, lovely horse, lovely photographs. No complaints,” voiced MyNameIs.

Etro F/W 2019.20 by Cass Bird


Are you a fan? See extra from Etro’s Fall 2019 marketing campaign and be a part of the talk right here.