Freja Beha Erichsen, Laetitia Casta and Debra Shaw Star in Saint Laurent’s Fall 2020 Marketing campaign
Anthony Vaccarello’s Saint Laurent Fall 2020 assortment was a success on our boards. Now the promoting marketing campaign has dropped. The overwhelming majority of advertisements for the storied French style home beneath the designer’s tenure have gone over nicely on our boards. (It helps that they’ve featured everybody from Kate Moss to Mica Argañaraz to Kaia Gerber to Anja Rubik.) Juergen Teller is again as photographer with Vaccarello tapping his muses Freja Beha Erichsen, Laetitia Casta and Debra Shaw because the faces of the bourgeois-inspired assortment with the trio putting poses round Paris.
Maybe a change in photographer is required for subsequent season. “I don’t perceive why Vaccarello insists on reserving Teller each season. Vaccarello does lovely collections, however these campaigns are simply so uninspiring,” commented YSL87.
“Solely Juergen could make a set this good look unappealing and low-cost,” echoed avonlea002.
“Vaccarello paid the flawed photographer for this marketing campaign,” agreed GivenchyAddict.
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Sharing the identical sentiment was Salvatore: “So that you imply to inform me Vaccarello gave, in my view, the most effective present/assortment of Fall 2020 and this is the marketing campaign we get for it?”
“I want it was simply Laetitia — this marketing campaign does Freja no favors. She appears like folks must be ringing a hotline to report suspected human trafficking,” famous tigerrouge.
“I truly like this, however Freja simply appears so misplaced, I can’t assist however be irritated along with her pictures. Laetitia, however, is actually promoting it for me,” shared Overindulgence.
However not everybody was disillusioned by the end result. “I really feel like this simply works. The colours pop. This provides me like…the freshness within the air after the rain, adore it when Juergen can seize that temper for me,” admired russianelf.
“Love Debra Shaw. Superb to see her in a YSL marketing campaign!” raved mikel.
See Shaw’s advert and share your ideas on the brand new Saint Laurent marketing campaign right here.