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Kendall Jenner Fronts a New Line of Skilled Hair Instruments

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Kendall Jenner Fronts a New Line of Professional Hair Tools


Kendall Jenner for Formawell; Picture: Formawell

Simply once we thought the Kardashian-Jenners have endorsed every little thing in magnificence, we get hit with a brand new collaboration. Following within the footsteps of sisters Kim Kardashian and Kylie Jenner, Kendall Jenner is fronting a brand new line {of professional} hair instruments from Formawell Magnificence.

The Runway Sequence options high-tech hair instruments which are infused with ionic-gold mineral expertise. Merchandise embrace the Ionic Professional RS Dryer, One-Inch Curling Iron and One-Inch Flat Iron, ranging in value from $79.99 to $119.99.

“Our objective was to not be simply one other instrument line,” mentioned Ron Razeggi, chief working officer of Formawell, in an interview with WWD. “We wished to carry salon-quality merchandise at an inexpensive value. Hair is a part of the style trade and who higher than Kendall Jenner to encourage our packaging and design? Now the expertise and the product have come collectively to launch on social media and at retail.”

WWD stories that Jenner would be the (closely Photoshopped, by the seems to be of it) face of the road’s social media marketing campaign and will likely be joined by 15 different social media influencers. Jenner will proceed to be the mannequin of the model even after the collection and there could also be future collaborations together with her as properly.

[ Subsequent: Overlook Kendall Jenner, Gwendoline Christie Owns Miu Miu’s Cruise 2019 Marketing campaign ]