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Kris Grikaite Loewe Aura Perfume 2019 Advert Marketing campaign

loewe fragrance kris landscape

Perfume campaigns have turn into fairly formulaic and lengthy gone are the times of Carmen Kass‘ iconic Christian Dior marketing campaign and Sophie Dahl‘s legendary and controversial marketing campaign for Yves Saint Laurent. Over current years, much less has all the time been extra and Loewe retains the development going with the disclosing of its newest perfume promoting marketing campaign. Discussion board favourite Kris Grikaite stars within the placing marketing campaign for Loewe’s Aura scent with the Russian mannequin dripping in gold whereas posing earlier than a clear white backdrop for the Craig McDean-lensed picture.


For almost all of our discussion board members, the marketing campaign hit all the appropriate notes. “That is actually fairly spectacular as a magnificence shot. Fragrance campaigns have turn into so literal and corny so I reckon it’s a winner. Very a lot into what Loewe is about proper now,” praised Benn98.

“Now that is nice, I like after they do enjoyable, inventive magnificence photographs for campaigns,” heralded FashionMuseDior.

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“I like this, purely for the way it doesn’t fail to make an impression, despite the fact that it does really feel extra magnificence shot versus a perfume marketing campaign. One thing dynamic and visually-arresting like this can be a welcome change from the likes of Jennifer Lawrence’s pedestrian Pleasure by Dior campaigns,” voiced vogue28.

Sharing the identical enthusiasm was Joromana: “I like how lovely that is. I don’t get it as an advert for a perfume, particularly for a model like Loewe. However as a stand-alone picture, it’s fairly lovely and all the time completely happy to see Kris Grikaite in something.”

Though not everybody was completely happy. “The lens and angle used provide no visible curiosity. All I see here’s a run-of-the-mill magnificence shot. The make-up is wild so why not use that as inspiration for the pictures?” questioned GivenchyHomme.

“Has a chemical plant exploded? As a result of Kris seems like she’s simply survived a catastrophe. Wanting on the image provides me uncomfortable chills,” said Royal-Galliano.

Like what you see? Share your ideas on Loewe’s newest and be part of the dialog right here.