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Marion Cotillard Shines in Chanel’s Glamorous N°5 Perfume Marketing campaign


Chanel’s had us in suspense since February after asserting that Marion Cotillard was going to develop into the following face of its iconic N°5 perfume. Journal covers for Vogue Paris, British Harper’s Bazaar and ELLE France that includes the French actress sporting Chanel have stored us occupied, however now the wait is lastly over. Catherine Deneuve, Nicole Kidman and Gisele Bündchen have all been featured within the scent’s campaigns all through its wealthy 99-year-old historical past and now Marion joins the membership starring within the newest advert captured by Steven Meisel. For the print marketing campaign picture (under), Marion is a imaginative and prescient sporting a gold embroidered robe (reinterpreted by Virginie Viard from an authentic Gabrielle Chanel design). Within the magical business directed by Johan Renck (after the leap), she dances on the moon alongside Jérémie Belingard.


The marketing campaign received quite a lot of consideration on our boards. “I imply she appears lovely, nevertheless it’s not a really thrilling image. It appears flat. Too flat for Meisel,” critiqued mikel.

“I see no Meisel magic within the images,” complained MDNA.

“I don’t prefer it. Chanel in my creativeness ought to be extra traditional, timeless and nearly minimalist. This, in opposite, appears like a Zuhair Murad advert or a vacation model of the principle marketing campaign,” referred to as out an underwhelmed Royal-Galliano.

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Benn98 additionally wasn’t precisely leaping for pleasure: “I just like the set design and wealthy colours for Christmas, nevertheless it’s a bit too J’adore for me.”

“I can’t consider Meisel shot this. It screams Mario Testino for me even Annie Leibovitz, however not Meisel. It’s cute, however I anticipated slightly extra,” voiced WAVES.

However not everybody shared the identical sentiment. “It’s very timeless and traditional in a really 90s manner. I sort of prefer it. It’s wealthy, traditional, barely old school and conservative, however not uptight. Marion right here appears extra herself than she has ever seemed for Christian Dior,” admired Lola701.

“The print marketing campaign picture is flawless and I love Virginie Viard’s reinterpretation of the gown Gabrielle Chanel wore within the Cecil Beaton {photograph} from 1937, which is such a particular contact,” raved vogue28.

See extra from the marketing campaign and be part of the dialog right here.


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