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Natalia Bryant Stars in Ivy Park’s Halls of Ivy Marketing campaign — Howdy, Houndstooth


Dropping on Dec. 10, the most recent Ivy Park drip comes scorching on the heels of its Peloton collaboration that included shiny neon activewear and the 58-piece rodeo lineup that celebrated the influence of Black women and men on American Western tradition. Now, we have now a splashy marketing campaign video for the upcoming Halls of Ivy Assortment, and the sneak peek brings with it a cool solid of stars with cameos from Ava and Deacon Phillippe (Reese Witherspoon’s offspring), Natalia Bryant, and, naturally, Beyoncé and her personal children, Blue Ivy and Rumi.

As for the garments, the lineup is, as you may anticipate, prep-school impressed — however full with a streetwear-focused, atheleisure bend. Houndstooth prints are playfully reimagined on body-hugging leggings and sports activities bras, hoodies, and even pool slides, whereas plaid blazers are supposed to be layered over tees and zip-ups, and swimsuit pants are much less tailor-made, resembling monitor pants. The appears, just like the celebrities exhibiting them off within the new teaser, are undeniably cool.

Whilst you look forward to the items to launch, adidas.com/ivypark is about up as a touchdown web page to discipline electronic mail addresses, so followers do not miss a beat. Right here, get a sneak peek of what is to return.

Extra reporting by Hannah Weil McKinley


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