You may not want reminding Virginie Viard is out at Chanel (with a substitute but to be appointed). The primary promoting marketing campaign post-Viard’s abrupt and sudden departure is right here, for Fall 2024. The Deauville-inspired assortment finally turned Viard’s final as inventive director, unveiled throughout Paris Vogue Week again in March. Viard’s agency faves Inez van Lamsweerde & Vinoodh Matadin have been enlisted to seize the accompanying marketing campaign. Chanel model ambassador Margaret Qualley was known as upon to be the face and embodiment of the gathering. The American actress dons a darkish bob coiffure all through the playful and cinematic sequence of marketing campaign pictures, set in opposition to an array of Paris backdrops.
The Fall 2024 Chanel Marketing campaign with Margaret Qualley by Inez van Lamsweerde & Vinoodh Matadain:
Learn beneath the reactions of theFashionSpot’s discussion board members:
“This could’t be actual,” exclaimed fenty the second the marketing campaign struck.
“The gathering was about Deauville they usually shot it in Paris? If eliminating Virginie means eliminating I&V, I’m even more than pleased,” Lola701 famous.
Artistic commented: “Can’t recover from how unhealthy that is!”
“It’s the faux background that bothers me,” complained Hchloe.
“So pretentious and making an attempt arduous to be artsy. Completely not Chanel,” voiced an unforgiving tourbillions.
“May as properly simply fee a cartoon that includes French stereotypes. It might get their extremely advanced message throughout whereas interesting to the youthful viewers they search to attach with,” voiced tigerrouge.
“Hideous, completely hideous. By no means minded Margaret Qualley for Chanel and thought I&V’s marketing campaign final season was flawless however that is only a full eyesore. It’s the entire collage idea with the fake-looking backdrops that’s what kills this, and the questionable wig on Qualley,” famous vogue28.
See extra from the Chanel Fall 2024 promoting marketing campaign with Margaret Qualley, right here.
