As friends took their seats at Virginie Viard’s Fall 2024 Chanel showcase throughout Paris Trend Week earlier this month, attendees have been handled to a brief movie by Inez van Lamsweerde & Vinoodh Matadin. Starring Penélope Cruz and Brad Pitt, the cinematic piece was impressed by a scene from Claude Lelouch’s 1966 French film Un Homme et Une Femme. Because it seems, the movie is a part of Chanel’s newest purse promoting marketing campaign for the fabled French trend home’s iconic flap purse – the 11.22. Staged within the Normandy seaside city of Deauville (which finally served as a focus for Viard’s Fall 2024 assortment), Penélope and Brad play the position of a pair of lovers. The cinematic duo are captured down on the seaside, driving by the resort and contained in the resort’s restaurant all through the charming marketing campaign.
Learn beneath the reactions of theFashionSpot’s discussion board members:
“The marketing campaign appears chilly. There is no such thing as a chemistry, every part appears pressured. To make issues worse, Brad did his job higher than Penélope, who is likely one of the most stunning girls within the business. One other MISS for I&V!” shared DK92 the second the marketing campaign struck.
Sharing the identical perspective was justaguy: “I truly just like the idea of this marketing campaign, however these two have zero chemistry.”
“Nearly anybody aside from Brad would’ve been preferable,” chimed in KoV.
“Nice idea, horrible execution,” wrote plentyofthorns.
“I suppose that is how they announce that the flap bag now prices greater than €10,000,” identified Br3ncon1.
Vogue28 said: “I discover Penélope Cruz simply so unbelievably engaging and alluring that I can’t assist however be like a moth to a flame, and immediately drawn to this. Brad and Penélope have nice chemistry right here, and I feel it has been fantastically shot by I&V. My favourite are the he photographs/scenes down on the seaside.”
See extra of Chanel’s ‘The Iconic Purse’ promoting marketing campaign and share your individual ideas, right here.