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Store Beyoncé’s New Ivy Park Assortment Right here Earlier than It Sells Out


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So that you did not snag something from Beyoncé’s Halls of Ivy assortment earlier than it offered out? Concern not, as a result of one other drop from Ivy Park’s ongoing Adidas partnership is right here. Simply in time for Valentine’s Day, Beyonce has handled us to Ivy Coronary heart, a clothes, footwear, and equipment vary in vibrant reds and pinks, impressed by love. The signature Adidas stripes adorn items like a faux-latex puffer jacket, velour long-sleeve costume, and comfortable turtleneck sweater, whereas a brand new snakeskin print is entrance and middle on biker shorts, a duster, and a hoodie. Different standouts embrace a lip-shaped belt bag, crimson blazer-style jumpsuit, fuzzy animal-print clutch, and vivid pink Adidas Extremely Enhance sneakers.

As with each different Adidas x Ivy Park assortment, the marketing campaign is stacked with stars. Karrueche Tran poses on a fuzzy armchair in a crimson latex getup, whereas Tyson Beckford appears as smoldering as ever in a striped tracksuit. The forged additionally contains supermodel and actor Shu Pei, singer-songwriter Troye Sivan, and comic Naomi Watanabe, the latter of whom went viral for imitating Beyoncé singing “Loopy in Love” in 2008. Seeing as Beyoncé enlisted her kiddos to mannequin for her final two Ivy Park campaigns — keep in mind their matching Halls of Ivy picture shoot and their cute Ivy Park Rodeo Children video? — we’re hoping to see Blue Ivy, Rumi, and Sir go well with up for their very own Ivy Coronary heart moments.

The Ivy Coronary heart line is now obtainable to buy on-line at adidas.com and can hit choose shops on Feb. 10, with sizes starting from XXXS to XXXXL and costs starting from $30 to $300. Take a peek on the aesthetically pleasing marketing campaign photos beneath, and hold studying to buy a choice of the sporty-chic items.


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