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The Sims Are Now Sporting Sustainable Gucci Garments, So Signal Me Again Up


We’re nonetheless sitting right here clapping because the announcement of Gucci’s first totally sustainable assortment because the creation of Equilibrium, a technique for lowering the model’s environmental affect. The Off the Grid line was made out of recycled and natural supplies, and got here accompanied by a marketing campaign that starred Lil Nas X and Jane Fonda in a treehouse, as it’s possible you’ll recall. Now, Gucci has partnered with content material creators for The Sims, Grimcookies and Harrie, to convey Gucci’s sustainability efforts to the digital world. Yep, critically. Sims four now contains items from Gucci’s assortment, which could be downloaded by gamers within the sport. Nicely, what the heck — signal me again up!

Harrie even labored to re-create the very treehouse that Gucci’s marketing campaign stars modeled in, incorporating sustainable parts like upcycled wooden, wind generators, inexperienced roofing, and recycled furnishings into the design, all to strengthen the message that we ought to be pondering of how our every day actions have an effect on the setting completely the entire time.

As a perk for permitting some Gucci into your sport (who might say no!?), Sims gamers are capable of strive on the gender-neutral hats, footwear, and baggage, and their moods will increase as quickly as they do. However that is not solely as a result of they’re sporting a few of Alessandro Michele’s creations — it is as a result of sporting these equipment will increase participant’s “inexperienced eco-footprint” within the sport. Oh man, Sims has come such a good distance since my Home Social gathering days.

Hold studying to see stills from the digital world of Gucci x Sims, and watch the movies to see the sustainable garments in motion.


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